Specialisation in Marketing and Communication by Upa Academy, 6 months in Milan
Specialisation in Global Marketing by Fondazione Italia-Usa, 300 hours online course with a final Project work
I attended both in parallel with my Master's Degree and the SSST
The Course in Integrated Communication Strategies in the Digital Age, offered by Upa Academy, selects students from all over Italy. It includes traditional lessons conducted by experts, including company executives, nationally renowned professors, and professionals in marketing and communication. For the final Project Work, alongside five other students, I worked on a comprehensive communication plan for a company in the sparkling wine sector (Guido Berlucchi Srl), that we presented to the company.
Berlucchi_report.pdfFull report
Berlucchi - PRESENTAZIONE FINALE (1).pdfPresentation of the communication plan
The Course in Global Marketing, Communication & Made in Italy is an educational path recognized annually by the Fondazione Italia-Usa for the top students in communication in Italy. The lessons covered marketing fundamentals, international circulation of goods, legal principles and contractual aspects of foreign trade, and communication on social networks. As a final project, we were tasked with developing a communication plan, as part of a Project Work, envisioning the creation of a new channel associated with SkyTG 24 to promote advertisers further.
Master Global Marketing - Paper.pdfProject Work: Communication Plan for a new channel on SkyTG24
SKYTG 24.pdfPresentation of the plan
Additionally, the program offered me the opportunity to receive the Fondazione Italia-Usa award at the Chamber of Deputies in Rome in July 2022, where students were recognized for their academic talent.